London 2014


OPS is the Future of Advertising

Accelerate growth and profitability through operations & technology

OPS is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions  are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations and technology.

Key topics for OPS include: the maturation of native advertising models, new measurement models, the ongoing shift to mobile, understanding the technology stack, and other key topics.

AdMonsters OPS will help you transform revenue into profit. Register today and secure your place among the brightest and most innovative digital minds in the UK.


29th April, 2014

8:00 – 9:00am


9:00 – 9:15am

AdMonsters Welcome Address

9:15 – 9:30am

Presenting Sponsor:

Five quick wins to increase advertising ROI with IP Geolocation

Charlie Johnson, European Digital Media Director, Digital Element

9:30 – 10:20am


Digital Operations in 2014. Where has it come from and where is it going

Rob Webster, Chief Product Officer, Crimtan

10:20 – 10:50am

The maturation of native advertising models – everyone’s doing it but how?

Julia Smith, Partner, The 614 Group

James Erskine, Strategy Director, The Big Shot
Justin Pearce, Head of Marketing, Bite
Nick King, Digital Commercial Director, Future Publishing
Andy Oakes, Head of Content, The Drum

10:50 – 11:20am

Networking break

11:20 – 12:00noon

Emerging measurement models: CPV & CPE


Babac Vafaey, CEO, Onscroll
Niall Hogan, Managing Director, Integral Ad Science
Erol Soyer, Head of Digital Operations & Technology , OMD UK
Steve Chester, Director of Data and Industry Programmes, IAB
Nick King, Digital Commercial Director, Future Publishing

12:00 – 12:30pm

Leading the advertising revolution – how syncing TV and digital in real time will transform the ad industry!

Volker Ballueder, Director Sales Advertising Solutions EMEA, Civolution

12:30 – 1:30pm


1:30 – 2:10pm

Managing International adops with a globally challenging environment

Vikas Kumar, Ad Operations Manager (International), New York Times

2:10 – 2:50pm

Native advertising – measuring what really matters! A strategic view on how to evaluate native advertising within the big picture.

Dan Plant, Group Strategy Director and Real Time Planning Director, MEC Global

2:50 – 3:20pm

Networking Break

3:20 – 4:20pm

Publisher Forum: The changing role of AdOps on the international stage.

AdOps has evolved rapidly over the last few years. We’ll be discussing with panelists from across Europe the impact that new technologies have had on their teams and what are common best practices that we as in industry can share.

Tim Faircliff, Partner, The 614 Group

Angie Singh, Freelance Consultant
Vikas Kumar, Ad Operations Manager (International), New York Times
Marc Gooijer, Product Manager (Yield Management / Programmatic trading), Sanoma Media Netherlands
Matthew Kain, Ad Ops Manager, LinkedIn

4:20 – 4:30pm

Short Break

4:30 – 5:30pm

Closing Panel: What´s next? The future of ad ops

Advertisers are looking for new ways to engage today’s multi-screening consumer. To reach consumers wherever they are provides huge opportunities but also increases operational complexities. Attend our panel and join the discussion of the current and future state of ad ops and learn how to stay efficient while delivering relevant cross-screen customer experiences.

Rob Webster, Chief Product Officer, Crimtan

Caspar Schlickum, EMEA CEO, Xaxis
Marcus Brooks, CEO, Red Fox Media
Kristoffer Ewald, Head of DNA by Netbooster Unit, SVP Netbooster Group
Stephen Upstone, CEO and Founder, LoopMe

5:30 – 7:00pm

Networking & Drinks Party


  • A full day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Networking drinks reception
  • Breaks and lunches during the conference

*not including VAT.

Regular Rate
(prior to 28th April 2014)
£395 £495

All payments must be made on or before the first day of the Summit. If you intend to pay by purchase order, it must be authorised by Rising Media in advance. Attendee substitutions are permitted without charge. Cancellations made on or before the 14th March 2014 will incur a cancellation fee of £150. No refunds will be made for cancellations made any later. If for reasons of Force Majeure the event cannot take place as scheduled the organisers reserve the right to reschedule the event to a date and place of its choosing.


Who attends and what to expect at OPS London?

OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

AdMonsters encourages attendees to join in the debate!

Typical OPS attendees include:

  • CEOs, General Managers, and Managing Directors
  • Commercial Directors
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

Types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

What’s included in your pass?

All passes include full access to OPS London. You’ll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast, lunch and refreshments throughout the day
  • The Wrap Party