London 2013

Registration

AdMonsters Welcome Address

Speaker:
Bowen Dwelle, Founder & CEO, AdMonsters

Videoplaza Keynote Introduction: Putting “Mobile and Video” on Your Growth Plan Does Not = Success

The world’s largest ad market is transitioning from broadcast to IP: all the rules are changing and publishers need to evolve their strategies and mindsets to ensure they don’t lose out, as TV budgets come up for grabs. Mobile and video are growth areas but need to be part of a bigger strategy. Videoplaza’s Sorosh Tavakoli will take you through how to make the most of this huge opportunity.

Speaker:
Sorosh Tavakoli, CEO & Co-founder, Videoplaza

Session Type:
Sponsor Session

Keynote: The evolution of planning & implications for publishers & advertisers

In the last few years technology has advanced: The growth of the DMP has now brought scalability to the data, making it possible to fuse formally disparate sources together. Brands are increasingly demanding levels of audience segmentation online that were previously the sole domain of direct mail and CRM. As a consequence, we are increasingly planning audiences, rather than planning media. Nicolas Bidon will denonstrate with different case studies how this can be achieved and what opportunities exist for advertisers and publishers in delivering true “audience at scale”.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Nicolas Bidon, Managing Director, UK, Xaxis

Session Type:
Keynote

Networking break

Is 2013 the year of the DMP and what does a good one do?

Everyone seems to be talking about DMP’s right now however there doesn’t seem to be a consensus as to what a good one will do. Different vendors focus on very different feature sets making it a confusing market for a prospective DMP buyer. In this session Rob Webster will go through the key areas in order to shed light on this new and exciting space.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Rob Webster, Data and Technology Director, MediaCom

Session Type:
Full Group

Google DoubleClick – New Technologies for the Future of AdOps

Technology is now, more than ever, an enabler for AdOps – increasing efficiency, providing greater transparency and control over premium inventory. How can AdOps teams benefit from programmatic trading and help maximise revenues.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Michael Smith, Product Manager, DoubleClick AdExchange

Session Type:
Sponsor Session

Managing the Increase in Workload When Running Advertising Packages in a Mulit-Platform World

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Joanne Bathurst, Ad Operations Director, CBS Interactive

Session Type:
Full Group

Short break

Panel Intro Session: How Online Video Advertising Can Now Compete for TV Spend

More and more people are watching their favourite TV shows online via catch up TV services, this presents a number of challenges for the traditional TV business model, but also some significant opportunities. Planning, buying, selling and measuring TV and video advertising across multiple screens and sales methods. How to successfully navigate your way through the changing landscape?

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Brian Fitzpatrick , Managing Director, Europe, Adap.tv

Session Type:
Full Group

Panel Discussion as a Continuation of Adap.tv Intro Session

This panel will continue on the themes laid down in Brian Fitzpatrick’s introductory session regards planning, buying, selling and measuring TV and video advertising across multiple screens and sales methods. Brian will be joined by industry leaders specialising in different aspects of video advertising.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speakers:
Brian Fitzpatrick , Managing Director, Europe, Adap.tv
Tom Bevan, Controller, Digital Platforms, Sky Media
Jonathan Harris, Activation Directo, Starcom Mediavest

Session Type:
Panel

Lunch

Making sense of mobile

An agency view on creating success in mobile. Hear from Andrew French how to tread the fine balancing act between consumers, advertisers and publishers.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Andrew French, Global Trading Director, Somo

Short break

Track 1:

Universal Analytics Drives Better Attribution and Performance

2013 is the year where new Platforms for Performance Marketing mature, and you can begin to attribute impressions in your cross-channel models and target segments also from post-view data in remarketing.

• Integrate and attribute channels across multiple devices
• Hear how Marketing is merging with BI
• Use SmartData to predict responses

In this talk Kristoffer Ewald, Director Data Intelligence and Analytics in Netbooster Premium will show you the cutting edge and how you can get there with a few small steps.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Kristoffer Ewald, Data Intelligence & Analytics Unit Director, NetBooster Premium

Session Type:
Focus On

Track 2:

The Programmatic Paradigm: Marketing’s new rules

It’s an explosive proposition: we’re at the dawn of a marketing revolution fueled by programmatic decisions. Driven by complex data insights, today’s digital marketer is able to make smart, strategic decisions in real time to reach their best audience on a one-to-one basis. DataXu’s Volker Ballueder will cover how leading brands are successfully navigating the new digital landscape, increasing ROI, and best practices and insights gleaned from the new world of programmatic marketing.

Speaker:
Volker Ballueder, Conference Chair

Session Type:
Focus On

Networking break

International Publishers Panel: The changing role of AdOps on the international stage

AdOps has evolved rapidly over the last few years. We’ll be discussing with panelists from across Europe the impact that new technologies have had on their teams and what are common best practises that we as in industry can share.

Moderator:
Deborah Sherry, Partnerships Director, UK and Ireland, Google
Speakers:
Kevin Smith, Director Integration & Development Strategies, The Weather Channel
Silvia Velasco, Head of Sales, Prisa Brand Solutions

Session Type:
Panel

Adslot: Using Tech to Close the $20B Revenue Gap

The online display market is growing, yet online ad spend remains underrepresented versus online media consumption. In this session, Adslot CEO Ian Lowe will demonstrate how programmatic direct opens up new premium display revenue and delivers the structural efficiencies necessary to close the $20B opportunity gap.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speaker:
Ian Lowe, CEO, Adslot

Session Type:
Full Group

Closing Panel: What´s next? The future of ad ops

Advertisers are looking for new ways to engage today’s multi-screening consumer. To reach consumers wherever they are provides huge opportunities but also increases operational complexities. Attend our panel and join the discussion of the current and future state of ad ops and learn how to stay efficient while delivering relevant cross-screen customer experiences.

Moderator:
Bowen Dwelle, Founder & CEO, AdMonsters
Speakers:
Julia Smith, Digital Consultant
Dirk Fiebig, Operations Director, AMNET EMEA
Conor Mullen, Commercial Director, RTÉ Digital
Rhys Williams, Managing Partner, agenda21

Session Type:
Panel

OpenX Wrap Party