London 2014


OPS is the Future of Advertising

Accelerate growth and profitability through operations & technology

OPS is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions  are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations and technology.

Key topics for OPS include: the maturation of native advertising models, new measurement models, the ongoing shift to mobile, understanding the technology stack, and other key topics.

AdMonsters OPS will help you transform revenue into profit. Register today and secure your place among the brightest and most innovative digital minds in the UK.


29th April, 2014

8:00 – 9:00am


9:00 – 9:15am

AdMonsters Welcome Address

9:15 – 9:25am

Presenting Sponsor

9:25 – 10:10am


Rob Webster, Chief Product Officer, Crimtan

10:10 – 10:40am

Networking break

10:40 – 11:10am

The maturation of native advertising models – everyone’s doing it but how?

Julia Smith, Managing Director UK, Evolve Media

Paul Hood, Digital Director, Archant
James Erskine, Strategy Director, The Big Shot
Justin Pearce, Editor, Bite

11:10 – 11.15am

Short break

11:15 – 11:35am

Emerging measurement models: CPV & CPE

Ms Julia Smith, Partner, The 614 Group

Babac Vafaey, CEO, Onscroll
Niall Hogan, Managing Director, Integral Ad Science
Erol Soyer, Head of Digital Operations & Technology , OMD UK
Steve Chester, Director of Data and Industry Programmes, IAB

11:35 – 11:55pm

Leading the advertising revolution – how syncing TV and digital in real time will transform the ad industry!.

Volker Ballueder, Director Sales Advertising Solutions EMEA, Civolution

11:55 – 12:05pm

Short break

12:05 – 12:25pm

Responsive web advertising tools and methods

12:25 – 12:55pm

Understanding today’s digital advertising technology stack, how to find solutions that fit not only your requirements but also your business.

12:55 – 1:55pm


1:55 – 2:25pm

Managing International adops with a globally challenging environment

Vikas Kumar, Ad Operations Manager (International), New York Times

2:25 – 2:40pm

Title Sponsor

Dan Plant, Group Strategy Director and Real Time Planning Director, MEC Global

2:40 – 3:10pm

Native: sponsored, embedded, native advertising, CMS & ad serving, measurement, scalability, measurement.

3:10 – 3:30pm

Networking break

3:30 – 4:30pm

Publisher Forum: The changing role of AdOps on the international stage.

AdOps has evolved rapidly over the last few years. We’ll be discussing with panelists from across Europe the impact that new technologies have had on their teams and what are common best practices that we as in industry can share.

Angie Singh, Head of Ad Operations, Autotrader
Adele Ghantous, Managing Director, Lapis Angularis

4:30 – 4:50pm

Benchmarking your business practices against your peers.

4:50 – 5:30pm

Closing Panel: What´s next? The future of ad ops – Sponsor

Advertisers are looking for new ways to engage today’s multi-screening consumer. To reach consumers wherever they are provides huge opportunities but also increases operational complexities. Attend our panel and join the discussion of the current and future state of ad ops and learn how to stay efficient while delivering relevant cross-screen customer experiences.

Rob Webster, Chief Product Officer, Crimtan

Caspar Schlickum, EMEA CEO, Xaxis
Marcus Brooks, CEO, Red Fox Media
Kristoffer Ewald, Head of DNA by Netbooster Unit, SVP Netbooster Group
Patrick Hourihan, Head of Research Northern Europe, Yahoo
Stephen Upstone, CEO and Founder, LoopMe

5:30 – 7:00pm

Networking & Drinks Party


  • A full day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Member-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Networking drinks reception
  • Breaks and lunches during the conference

*not including VAT.

Regular Rate
(prior to 28th April 2014)
£395 £495

All payments must be made on or before the first day of the Summit. If you intend to pay by purchase order, it must be authorised by Rising Media in advance. Attendee substitutions are permitted without charge. Cancellations made on or before the 14th March 2014 will incur a cancellation fee of £150. No refunds will be made for cancellations made any later. If for reasons of Force Majeure the event cannot take place as scheduled the organisers reserve the right to reschedule the event to a date and place of its choosing.


Who attends and what to expect at OPS London?

OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.

AdMonsters encourages attendees to join in the debate!

Typical OPS attendees include:

  • CEOs, General Managers, and Managing Directors
  • Commercial Directors
  • Agency Planners & Buyers
  • Directors & VPs of Advertising Operations
  • Those with over five years experience in online advertising

Types of companies that will be present are:

  • Media Agencies
  • Advertisers & Brands
  • Advertising Networks
  • Ad Exchanges
  • Ad Technology Vendors
  • Media Owners & Publishers
  • Data Providers & Targeting Solutions

What’s included in your pass?

All passes include full access to OPS London. You’ll have access to:

  • All Keynotes
  • Sponsor and Focus On sessions
  • Breakfast, lunch and refreshments throughout the day
  • The Wrap Party