OPS is the Future of Advertising
Accelerate growth and profitability through operations & technology
OPS is all about premium advertising. DSPs, SSPs, and other ‘remnant’ solutions are getting all the press these days. However, premium advertising still drives about 80% of all online ad revenue. We’ll be looking at how agencies and media owners can innovate and grow profit and profitably through operations and technology.
Key topics of OPS includes: how mobile & wireless computing are reshaping the way brands and consumers interact; agency strategy; real-time bidding; social media; video; EU privacy regulation; and other key topics. Let us help you transform revenue into profit.
Focus On / Full Group
April 23, 2013
AdMonsters Welcome Address
Bowen Dwelle, Founder & CEO, AdMonsters
Videoplaza Keynote Introduction: Putting “Mobile and Video” on Your Growth Plan Does Not = Success
The world’s largest ad market is transitioning from broadcast to IP: all the rules are changing and publishers need to evolve their strategies and mindsets to ensure they don’t lose out, as TV budgets come up for grabs. Mobile and video are growth areas but need to be part of a bigger strategy. Videoplaza’s Sorosh Tavakoli will take you through how to make the most of this huge opportunity.
Sorosh Tavakoli, CEO & Co-founder, Videoplaza
Keynote: The evolution of planning & implications for publishers & advertisers
In the last few years technology has advanced: The growth of the DMP has now brought scalability to the data, making it possible to fuse formally disparate sources together. Brands are increasingly demanding levels of audience segmentation online that were previously the sole domain of direct mail and CRM. As a consequence, we are increasingly planning audiences, rather than planning media. Nicolas Bidon will denonstrate with different case studies how this can be achieved and what opportunities exist for advertisers and publishers in delivering true “audience at scale”.
Is 2013 the year of the DMP and what does a good one do?
Everyone seems to be talking about DMP’s right now however there doesn’t seem to be a consensus as to what a good one will do. Different vendors focus on very different feature sets making it a confusing market for a prospective DMP buyer. In this session Rob Webster will go through the key areas in order to shed light on this new and exciting space.
Google DoubleClick – New Technologies for the Future of AdOps
Technology is now, more than ever, an enabler for AdOps – increasing efficiency, providing greater transparency and control over premium inventory. How can AdOps teams benefit from programmatic trading and help maximise revenues.
Panel Intro Session: How Online Video Advertising Can Now Compete for TV Spend
More and more people are watching their favourite TV shows online via catch up TV services, this presents a number of challenges for the traditional TV business model, but also some significant opportunities. Planning, buying, selling and measuring TV and video advertising across multiple screens and sales methods. How to successfully navigate your way through the changing landscape?
Panel Discussion as a Continuation of Adap.tv Intro Session
This panel will continue on the themes laid down in Brian Fitzpatrick’s introductory session regards planning, buying, selling and measuring TV and video advertising across multiple screens and sales methods. Brian will be joined by industry leaders specialising in different aspects of video advertising.
Bowen Dwelle, Founder & CEO, AdMonsters
Brian Fitzpatrick , Managing Director, Europe, Adap.tv
Tom Bevan, Controller, Digital Platforms, Sky Media
Jonathan Harris, Activation Directo, Starcom Mediavest
Universal Analytics Drives Better Attribution and Performance
2013 is the year where new Platforms for Performance Marketing mature, and you can begin to attribute impressions in your cross-channel models and target segments also from post-view data in remarketing.
• Integrate and attribute channels across multiple devices
• Hear how Marketing is merging with BI
• Use SmartData to predict responses
In this talk Kristoffer Ewald, Director Data Intelligence and Analytics in Netbooster Premium will show you the cutting edge and how you can get there with a few small steps.
The Programmatic Paradigm: Marketing’s new rules
It’s an explosive proposition: we’re at the dawn of a marketing revolution fueled by programmatic decisions. Driven by complex data insights, today’s digital marketer is able to make smart, strategic decisions in real time to reach their best audience on a one-to-one basis. DataXu’s Volker Ballueder will cover how leading brands are successfully navigating the new digital landscape, increasing ROI, and best practices and insights gleaned from the new world of programmatic marketing.
Volker Ballueder, Conference Chair
International Publishers Panel: The changing role of AdOps on the international stage
AdOps has evolved rapidly over the last few years. We’ll be discussing with panelists from across Europe the impact that new technologies have had on their teams and what are common best practises that we as in industry can share.
Deborah Sherry, Partnerships Director, UK and Ireland, Google
Kevin Smith, Director Integration & Development Strategies, The Weather Channel
Silvia Velasco, Head of Sales, Prisa Brand Solutions
Adslot: Using Tech to Close the $20B Revenue Gap
The online display market is growing, yet online ad spend remains underrepresented versus online media consumption. In this session, Adslot CEO Ian Lowe will demonstrate how programmatic direct opens up new premium display revenue and delivers the structural efficiencies necessary to close the $20B opportunity gap.
Closing Panel: What´s next? The future of ad ops
Advertisers are looking for new ways to engage today’s multi-screening consumer. To reach consumers wherever they are provides huge opportunities but also increases operational complexities. Attend our panel and join the discussion of the current and future state of ad ops and learn how to stay efficient while delivering relevant cross-screen customer experiences.
Bowen Dwelle, Founder & CEO, AdMonsters
Julia Smith, Digital Consultant
Dirk Fiebig, Operations Director, AMNET EMEA
Conor Mullen, Commercial Director, RTÉ Digital
Rhys Williams, Managing Partner, agenda21
OpenX Wrap Party
- A full day of discussion and discourse
- Keynote addresses from industry visionaries
- Member-led sessions and workshops
- Small group breakouts covering a wide variety of ad op current topics
- Networking drinks reception
- Breaks and lunches during the conference
*not including VAT. Full price: £395; on-site price £495.
Who attends and what to expect at OPS Europe
OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.
AdMonsters encourages attendees to join in the debate!
Typical OPS attendees include:
- CEOs, General Managers, and Managing Directors
- Commercial Directors
- Agency Planners & Buyers
- Directors & VPs of Advertising Operations
- Those with over five years experience in online advertising
Types of companies that will be present are:
- Media Agencies
- Advertisers & Brands
- Advertising Networks
- Ad Exchanges
- Ad Technology Vendors
- Media Owners & Publishers
- Data Providers & Targeting Solutions
Please Note: Due to exceptional demand attendance will be limited to two people per company. Space for a third attendee may open up in the future but we can only approve two for now.
What’s included in your pass?
All passes include full access to OPS Europe. You’ll have access to:
- All Keynotes
- Sponsor and Focus On sessions
- Breakfast and lunch
- The Wrap Party
- Full contact database of all attendees and speakers