OPS is the Future of Advertising
Accelerate growth and profitability through operations & technology
OPS is for online advertising leaders and is where we tackle the big issues and learn to leverage operations for increased profitability. Agencies are looking to Demand Side Platforms (DSPs), Real Time Bidding engines (RTB) and Ad Exchanges to more efficiently buy the audiences advertisers want to reach. Publishers are automating workflow and developing yield management capabilities to maximize revenue. Online advertising networks add value as they evolve and reduce friction in the marketplace.
At the core of all these changes and suddenly thrust into the spotlight, are ad operations teams.
This unique one day event will include a variety of ‘How to’ sessions, breakout workshops, panels and a fireside chat with an industry heavyweight.
Remuneration and Reward
We start the day with two panels, each followed by an interactive audience discussion, to address the following questions:
Where are we a year on programmatically?
Is native scalable?
How important is RPU (rev per unit) across ad ops / business?
‘How to’ Hour
Join one of two ‘how to’ sessions, each followed by a breakout workshop:
1. How to use a DMP
2. How to successfully implement and optimise native advertising
Ratio of ad ops / sales / programmatic – what is the perfect team?
3rd Party Revenue Optimisation
Minimising your 3rd party partnerships to maximise your revenue – are you working with the right partners?
‘How to’ Hour
Three ‘how to’ sessions, each followed by a breakout workshop:
1. How to manage deal IDs / passbacks etc. in programmatic selling
2. How to build and retain a talent pool
3. How to protect yourself against fraud
The day will close with an interactive fireside chat with an ad ops expert within the industry who will be interviewed on stage with questions pre-gathered from the attendees. Prepare yours now!
- A full day of discussion and discourse
- Keynote addresses from industry visionaries
- Member-led sessions and workshops
- Small group breakouts covering a wide variety of ad op current topics
- Networking drinks reception
- Breaks and lunches during the conference
*not including VAT.
(prior to 6th March 2015)
(prior to 3rd April 2015)
(prior to 27th April 2015)
All payments must be made on or before the first day of the Summit. If you intend to pay by purchase order, it must be authorised by Rising Media in advance. Attendee substitutions are permitted without charge. Cancellations made on or before the 14th March 2015 will incur a cancellation fee of £150. No refunds will be made for cancellations made any later. If for reasons of Force Majeure the event cannot take place as scheduled the organisers reserve the right to reschedule the event to a date and place of its choosing.
Who attends and what to expect at OPS London?
OPS, like all AdMonsters events, is centered around the exchange of ideas, experiences, peer-certified best practices, emerging opportunities, and expert led sessions. OPS is about results – tangible, practical, and pragmatic solutions and best practices that can be implemented immediately.
AdMonsters encourages attendees to join in the debate!
Typical OPS attendees include:
- CEOs, General Managers, and Managing Directors
- Commercial Directors
- Ad Ops teams!
- Agency Planners & Buyers
- Directors & VPs of Advertising Operations
- Those with over five years experience in online advertising
Types of companies that will be present are:
- Media Agencies
- Advertisers & Brands
- Advertising Networks
- Ad Exchanges
- Ad Technology Vendors
- Media Owners & Publishers
- Data Providers & Targeting Solutions
What’s included in your pass?
All passes include full access to OPS London. You’ll have access to:
- All Keynotes
- Sponsor and Focus On sessions
- Breakfast, lunch and refreshments throughout the day
- The Wrap Party